SONY Canada is the local arm of the multinational giant of the consumer electronics industry.
What did SONY Canada need?
SONY Canada participated across the country at dozens of Home Shows featuring their latest home entertainment equipment. As part of the tour, SONY wanted to host a web-based contest where entrants stood the chance of winning one of many prizes.
SONY Canada was also looking for ways to generate more local leads in the hopes of expanding its marketing reach.
How did blackDot.ca help?
blackDot.ca handled the contest design, logistics as well as database development of the campaign.
The contest also captured personal technological interests and consumer tendencies for thousands of show attendees willing to receive future marketing communications from SONY.
Each event wrapped up with blackDot.ca providing comprehensive contest data analytics to SONY's team for further product development and customer segmentation.
Overall, this campaign was deemed to be a remarkable success by SONY and continues to contribute to their marketing activities.