SONY Canada participated across the country at dozens of Home Shows featuring their latest home entertainment equipment. Show visitors were presented with a web-based contest featuring a card game for a chance to win one of many prizes.
blackDot.ca handled the contest design, logistics as well as database development of the campaign.
The contest captured personal technological interests and consumer tendencies for thousands of show attendees willing to receive future marketing communications from SONY and was deemed to be a remarkable success.
Each event wrapped up with blackDot.ca providing comprehensive contest data analytics to SONY's team for further product development and customer segmentation.