Advertise and Promote

You can REACH out to the right audiences. Not just anyone or everyone - the right audiences. Long gone are the days of mass advertising, you can reach out and touch individuals who are close to your industry, your interest or infatuation.

You can attract the right audiences by simply communicating what you can do for them. Use search engines, social media and your blog to tell them more about you.

With the right information you can REACH those who need your service or product.

Involvement & Action

ENGAGE - a basic verb. It’s this action’s nuances which makes it more complex. There are countless ways to make the time you have with your audience a memorable one.

You may wish to build on what you know, your expertise. Add to your product database with tips and techniques for each. Identify a customer’s problem and solve it online, invariably the next prospect with the same problem will march right up to you and say, help me too!

Have them look to your site as a valuable resource and ENGAGE them on every visit.

Nurture Relationships

The sales process isn’t over when the bill is paid. The client will still interact with your brand for the life of the product you sold them, the service you provided them or the memories they will hold of their experience with you.

The job is yours to nurture the relationship and focus on supporting the good feelings and experiences they gained with you. Some simple attention can go far. Follow up with a support email. Encourage them to comment and respond on your site. Send helpful documentation to help make it easier for them. Add a valuable bit of information for them each time you touch them, whether online, offline or in-person.

blackDot.ca can help identify these opportunities and develop them to suit.

Based in downtown Toronto, blackDot.ca is a full service Web Design Agency with years of experience in design, development, marketing, social media promotion and support of web sites, e-commerce stores, content management systems, email marketing and many other web based solutions.

Our clients range from entrepreneurs to small and medium businesses to major international corporations and universities.

There are currently no positions available at our Toronto location.

We are committed to protecting your privacy at blackDot.ca. We will not collect any personal information from you that you do not volunteer, and we are the sole owner of all information collected on this site. We do not sell, share, or rent this information to others in any way that we have not mentioned in this statement.

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By using our web site, you give blackDot.ca permission to collect info about the pages served to you as an anonymous user for the purpose of calculating aggregate site statistics.

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The content of the pages of this web site is for your general information and use only. It is subject to change without notice. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this web site for any particular purpose.

You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law. Your use of any information or materials on this web site is entirely at your own risk, for which we shall not be liable.

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Unauthorised use of this web site may give to a claim for damages and/or be a criminal offence. From time to time this web site may also include links to other web sites. These links are provided for your convenience to provide further information. They do not signify that we endorse the web site(s). We have no responsibility for the content of the linked web site(s).

Google's Disclosure Notice
blackDot.ca uses Google Adwords to promote its own and its clients' services. You can find Google's Disclosure Notice by clicking here.